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Kulyk M., Kompanets K., Avdan O. Management ofconsumers behavior of hospitality services. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu.2021.№ 4. Р. 101-109.

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DOI:  http://doi.org/10.31617/visnik.knute.2021(138)08

UDC 366.1:338.488
JEL Classification: F02; F51; F53; E64

KULYK Mariia,
PhD (Economics), Associate Professor,
Associate Professor at the Department of Hotel and Restaurant Business
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine

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ORCID ID:0000-0001-8732-7441
 
KOMPANETS Kateryna,
PhD (Economics), Associate Professor,
Associate Professor at the Department of Hotel and Restaurant Business
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine

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ORCID ID:0000-0002-7189-2355
 
AVDAN Oksana,
PhD (Economics), Associate Professor at the Department of Hotel and Restaurant Business
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine

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ORCID ID:0000-0003-1868-4685

MANAGEMENT OF CONSUMERS BEHAVIOR OF HOSPITALITY SERVICES

The article considers the consequences of the Covid-19 pandemic on the activities of hospitality enterprises. The main determinants that changed consumer behavior under quarantine restrictions were identified. It was determined that scientific works did not study methods of researching consumer loyalty in crisis conditions. This gave reason to establish the purpose and objectives of the article and to prove the need to apply the proposed universal method of identifying consumer satisfaction level with hospitality services.
Keywords: hospitality enterprises, consumer, consumer satisfaction level, con­su­mer behavior, the Covid-19 pandemic.

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