MARKETING COMMUNICATIONS IN MANAGEMENT OF THE RESORT-RECREATIONAL COMPLEX OF THE AUTONOMOUS REPUBLIC OF CRIMEA
UDC 338.46
IRTLACH M.,
Postgraduate Student at Crimea Humanitarian University
MARKETING COMMUNICATIONS IN MANAGEMENT OF THE RESORT-RECREATIONAL COMPLEX OF THE AUTONOMOUS REPUBLIC OF CRIMEA
The article deals with the mechanisms of marketing instruments implementation in the activity of the enterprises of tourist-recreational complex of the Crimea. The main directions of activization of marketing communications are offered. The special attention is given to the implementation of the mechanisms of branding and positioning in this activity management.
MARKETING COMMUNICATIONS IN MANAGEMENT OF THE RESORT-RECREATIONAL COMPLEX OF THE AUTONOMOUS REPUBLIC OF CRIMEA
IRTLACH M.,
Postgraduate Student at Crimea Humanitarian University
MARKETING COMMUNICATIONS IN MANAGEMENT OF THE RESORT-RECREATIONAL COMPLEX OF THE AUTONOMOUS REPUBLIC OF CRIMEA
The article deals with the mechanisms of marketing instruments implementation in the activity of the enterprises of tourist-recreational complex of the Crimea. The main directions of activization of marketing communications are offered. The special attention is given to the implementation of the mechanisms of branding and positioning in this activity management.
MARKETING COMMUNICATIONS IN MANAGEMENT OF THE RESORT-RECREATIONAL COMPLEX OF THE AUTONOMOUS REPUBLIC OF CRIMEA