Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних та філософських наук

MARKETING APPROACH TO HOTEL STAFF FORMATION

Автор: Редактор on .

UDC 338.488.001.7:659.1
 
GULYAEVA N.,
Candidate of Sciences (Economics), Professor, Dean of the Faculty of Economics, Management and Law of Kyiv National University of Trade and Economics
 
POLTAVSKA O.,
Assistant Lecturer at the Hotel, Restaurant and Tourism Business Department of Kyiv National University of Trade and Economics
 
MARKETING APPROACH TO HOTEL STAFF FORMATION
 
The article substantiates the necessity of marketing approach application to staff formation of hotel enterprises taking into account branch peculiarities. There have been researched the Ukraine’s hotel services market trends and their influence on the labour potential development of hotel enterprises. The problems and influence factors on the process of staff formation taking into account modern trends of hotel enterprise development have been determined.
 
 MARKETING APPROACH TO HOTEL STAFF FORMATION