Згідно з Наказом Міністерства освіти і науки України від 28.12.2019 № 1643
журнал внесено до Переліку наукових фахових видань України 
(категорії “Б”з економічних наук

Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних та філософських наук

STRATEGIC MANAGEMENT OF ECONOMIC POTENTIAL OF A TRADE ENTERPRISE

Автор: Редактор on .

UDC 005.21:339.17
 
FROLOVA Larysa,
Doctor of Sciences (Economics), Head of the Entrepreneurship Department of Donetsk National Tuhan-Baranovskyi University of Economics and Trade
 
GRYGORASH Oksana,
Postgraduate Student at Donetsk National Tuhan-Baranovskyi University of Economics and Trade
 
STRATEGIC MANAGEMENT OF ECONOMIC POTENTIAL OF A TRADE ENTERPRISE
 
Аuthor presents a new approach to study strategies of economic potential of commercial enterprises which is based on process-system approach. The necessary conditions for improving the strategy of enterprise potential formation have been determined. It has been established that an important area of increasing efficiency of strategic potential of trading enterprise is optimizing the structure of the aggregate value of its potential.
 
Keywords: economic potential of enterprise, strategy, management, cluster, competitive environment.
 
 STRATEGIC MANAGEMENT OF ECONOMIC POTENTIAL OF A TRADE ENTERPRISE