Згідно з Наказом Міністерства освіти і науки України від 28.12.2019 № 1643
журнал внесено до Переліку наукових фахових видань України 
(категорії “Б”з економічних наук

Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних та філософських наук

DIFFERENTIATION OF TOURIST PRODUCTS

Автор: Редактор on .

UDC 338.487:338.33
 
BOYKO  Marharyta,
Doctor of Sciences (Economics), Professor at the Hotel, Restaurant and Tourism Business Department of Kyiv National University of Trade and Economics
 
DIFFERENTIATION OF TOURIST PRODUCTS
 
Trends in the tourism market have been analyzed. Expediency of control of differentiation of tourism products as a source of increasing their customer value in dynamic consumer expectations has been proved. Technique for research of differentiation of tourism products has been presented.
 
Keywords: differentiation, tourist product, differentiation of tourist products, consumer value, consumer descriptions of tourist product, factors of differentiation.
 
 DIFFERENTIATION OF TOURIST PRODUCTS