DIFFERENTIATION OF TOURIST PRODUCTS
UDC 338.487:338.33
BOYKO Marharyta,
Doctor of Sciences (Economics), Professor at the Hotel, Restaurant and Tourism Business Department of Kyiv National University of Trade and Economics
DIFFERENTIATION OF TOURIST PRODUCTS
Trends in the tourism market have been analyzed. Expediency of control of differentiation of tourism products as a source of increasing their customer value in dynamic consumer expectations has been proved. Technique for research of differentiation of tourism products has been presented.
Keywords: differentiation, tourist product, differentiation of tourist products, consumer value, consumer descriptions of tourist product, factors of differentiation.
DIFFERENTIATION OF TOURIST PRODUCTS
BOYKO Marharyta,
Doctor of Sciences (Economics), Professor at the Hotel, Restaurant and Tourism Business Department of Kyiv National University of Trade and Economics
DIFFERENTIATION OF TOURIST PRODUCTS
Trends in the tourism market have been analyzed. Expediency of control of differentiation of tourism products as a source of increasing their customer value in dynamic consumer expectations has been proved. Technique for research of differentiation of tourism products has been presented.
Keywords: differentiation, tourist product, differentiation of tourist products, consumer value, consumer descriptions of tourist product, factors of differentiation.
DIFFERENTIATION OF TOURIST PRODUCTS