Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних та філософських наук

LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK

Автор: Редактор on .

UDC 336.71–052
 
MASLOVA Nataly,
Kyiv National University of Trade and Economics,
Candidate of Sciences (Economics), Senior lecturer at the Banking Department
 
LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK
 
The essence, attributes and approaches for implementation of client-oriented approach at banking institutions were examined. The state of client orientation of Ukrainian banks was investigated and main tendencies of its development were revealed. The essence of definition "banking lead generation" was determinated, it’s meaning for bank client orientation achievement, phases and trends of its implementation have been substantiated.
 
Keywords: client orientation, lead, banking lead generation, lead management, CRM-system, Internet Technologies (IT), Social Networks.
 
 LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK