LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK
UDC 336.71–052
MASLOVA Nataly,
Kyiv National University of Trade and Economics,
Candidate of Sciences (Economics), Senior lecturer at the Banking Department
LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK
The essence, attributes and approaches for implementation of client-oriented approach at banking institutions were examined. The state of client orientation of Ukrainian banks was investigated and main tendencies of its development were revealed. The essence of definition "banking lead generation" was determinated, it’s meaning for bank client orientation achievement, phases and trends of its implementation have been substantiated.
Keywords: client orientation, lead, banking lead generation, lead management, CRM-system, Internet Technologies (IT), Social Networks.
LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK
MASLOVA Nataly,
Kyiv National University of Trade and Economics,
Candidate of Sciences (Economics), Senior lecturer at the Banking Department
LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK
The essence, attributes and approaches for implementation of client-oriented approach at banking institutions were examined. The state of client orientation of Ukrainian banks was investigated and main tendencies of its development were revealed. The essence of definition "banking lead generation" was determinated, it’s meaning for bank client orientation achievement, phases and trends of its implementation have been substantiated.
Keywords: client orientation, lead, banking lead generation, lead management, CRM-system, Internet Technologies (IT), Social Networks.
LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK