Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних та філософських наук

HEALTH RESORT ENTERPRISES: BETWEEN STAGNATION AND MODERNIZATION

Автор: Редактор on .

UDC 614.215:005.412
 
MELNYCHENKO Svitlana,
Kyiv National University of Trade and Economics,
Doctor of Economic Sciences, Professor, Vice-rector for scientific work
 
HEALTH RESORT ENTERPRISES: BETWEEN STAGNATION AND MODERNIZATION
 
The present state of operation of health resort enterprises has been analyzed. The reasons for the negative tendencies of development were identified. Conceptual approaches to the development of target programs of health resort enterprises development, which will be based on  general methodological and ideological principles, were determined. Long-term actions for the development of health resorts to ensure their competitiveness in both the domestic and international tourism markets have been offered.
 
Keywords: health resort enterprises, health resort field, target program, tourism, business entities, information technologies, laws and regulations, material and technical base, service quality, marketing strategy.
 
 HEALTH RESORT ENTERPRISES: BETWEEN STAGNATION AND MODERNIZATION