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FOREIGN ECONOMIC ACTIVITY OF INDUSTRIAL ENTERPRISES OF UKRAINE: ADAPTATION POTENTIAL

Автор: Sveta on .

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DOI: http://doi.org/10.31617/visnik.knute.2018(121)03

UDC 339.9:334.716(477)


 
VLASENKO Iryna,
Doctor of Medicine, Professor, Head of the Department of Commodity Studies, Expertise and Trade Business at the Vinnytsia Trade and Economic Institute of the Kyiv National University of Trade and Economics

 
SHARKO Vitaliy,
Candidate of Economic Sciences, Associate Professor, Deputy Head of the Department of Commodity Studies, Expertise and Trade Business at the Vinnytsia Trade and Economic Institute of the Kyiv National Trade and Economic University 

 
SEMENIUK Iryna,
senior lecturer of the Department of management and administration at the Vinnytsia trade and economic Institute of Kiev National University of Trade and Economics

 
FOREIGN ECONOMIC ACTIVITY OF INDUSTRIAL ENTERPRISES OF UKRAINE: ADAPTATION POTENTIAL
 
Background. Deep and comprehensive free trade zone between Ukraine and the European Union provides duty-free access of domestic engineering products to the markets of EU member states. Adaptation of machine-building enterprises to the conditions of European integration processes will make it possible to intensify foreign economic activity, enter new markets of European countries and to maintain the existing market position in an increasingly competitive environment.
The analysis of recent studies published by Rovenska V.V., Barybina Ya.O., Pedchenko N.S., Lysenko K. M., Turylo A. M., Schmitt A., Klarner P., Stieglitz N., Knudsen Th., Becker M. C., Saebi T.,  Lien L., Foss N. J. showed that the problem of adaptation of enterprises to the European market conditions is not insufficiently investigated.
The aim of the article is to assess the adaptive potential of domestic machine-building enterprises in the context of deepening integration processes based on the definition of its components.
Materials and methods. The study was carried out using the method of comparison and systematization - to analyze the indicators of the adaptation potential of foreign economic activity of domestic enterprises. The information base of the study is presented by statistical data, data on foreign economic and financial and economic activities of machine-building enterprises. The weight coefficients were determined using the "Statistica" software product on the basis of factor analysis method (main components method).
Results. As a result of the research, integral indicators of the adaptation potential of foreign economic activity of individual machine-building enterprises were determined and analyzed.
Conclusion. The adaptive potential of foreign economic activity determines the ability of a machine-building enterprise to adapt to the conditions of European integration processes and includes production, financial, innovative, managerial, labor, marketing and export potentials. The proposed procedure for calculating the level of the adaptation potential of foreign economic activity of an enterprise will make it possible to take more effective managerial decisions to develop and implement an export strategy when the enterprise enters the European market.
 
Keywords: industrial enterprises, the adaptive potential of foreign economic activity of the enterprise, Euro integration processes, free trade zone, machine-building enterprises.

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