Doctor of Sciences (Philosophy), Professor at the Philosophy and Social Sciences Department of KNUTE
RESPONSIBILITY IN THE TRANSFORMATION OF IDENTITY: THE AXIOLOGICAL ASPECT
Background. The problem of responsibility is considered in the context of nonlinear processes of development of modern socio-cultural life and reformatting of identity under the influence of transformational changes of the present.
The aim of the article is to characterize the formation of new manifestations of responsibility amid the changes in the value orientations of the individual in the conditions of the postmodern space and personal self-determination in this space.
Materials and methods. The methodological basis of the research are the general scientific principles of the cognition of socio-cultural phenomena, which reflect the historical and philosophical, socio-psychological, cultural aspects of the interpretation of the problem and are subordinated to the system-structural, synergetic and contaminating methods of cognition.
Results. The interrelation of responsibility with the identity of the personality, which determines its self-cognition, is substantiated. The features of responsibility in society of consumption are analyzed, which creates new meanings and a new system of values.
Conclusion. It is proved that the change of value orientations, the formation of a dynamic morality, which is adapted to the requirements of time, puts the person before a constant choice of forms of behavior, ways of action and thinking. Therefore, an individual can change his identity several times in accordance with changes in the socio-cultural and economic space. In this context, a special role is assigned to individual social responsibility, which is able to withstand the negative effects of instability, uncertainty and loss of authority. At the same time, identity appears as a condition of having and preserving values and knowledge. It becomes a barrier to the total influence of the temptations of the consumer society and asserts the identity of the individual. Responsibility is the ability of an individual to maintain himself in an identity and integrity.
Keywords:social responsibility, sence, identity, value, consumption, personality.
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