SAVCHUK Anastasiya, Candidate of economic sciences, senior lecturer
of promotion academic department of Kyiv National University of Trade and Economics
OMNICHANAL STRATEGIES OF TRADE ENTERPRISES: INFORMATION SUPPORT
The use of different channels interaction with consumers by trade enterprises of Ukraine was reviewed.Data that the enterprise receives when the consumer interacts with different channels have been identified.There was characterized the relationship of input and output information flows and the use of information technologies when implementing omnichannel strategy at the trading enterprise.
Keywords: information flows, information support, multichannel strategy, omnichannel strategy, information technologies in trade, marketing strategy