Doctor of Economics, Professor, head of the department Hotel and Restaurant Business, Kyiv National University of Trade and Economics
assistent of the department Hotel and Restaurant Business, Kyiv National University of Trade and Economics
SOCIAL RESPONSIBILITY OF TOURISM ENTERPISES
The article solves scientific issue on social responsibility as a factor of tourism development. Architecture of social responsibility of tourism was suggested: the society – the owner – staff of travel companies – consumer of tourism services. The analysis of implementation trends of ISO in activity of tourism enterprises was conducted. The organizational-economic mechanism of implementation of standards of social responsibility of tourism enterprises was suggested.Keywords: corporate social responsibility, stakeholders, international standards ISO, social report.
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