Postgraduate student at the Department of Hospitality Business of Kyiv National University of Trade and Economics
INTERNET DISTRIBUTION OF HOTEL SERVICES
Main trends and patterns of alternative reservation systems in the hospitality industry have been considered. Degree of participation of alternative reservation systems in marketing policy of enterprises of hotel economy has been established. Influence of alternative reservation systems for marketing activities of domestic enterprises of hospitality industry has been investigated.
Keywords: online reservation systems, alternative reservation systems, hotel business, hotel services, Internet marketing instruments.
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