PhD, Professor of UEK Department of Organizational Behavior Cracow University of Economics, Poland
KNOWLEDGE MANAGEMENT AS A TOOL FOR IMPROVING THE GROWTH POTENTIAL OF ENTERPRISES
Process of opinion mining of consumers has been described. Method for the opinion analysis on a concrete example for empiric verification of its effectiveness has been offered. Difference between "sentiment analysis" and "opinion mining" has been defined. It has been proposed to use the LDA (latent Dirichlet allocation) model for a comprehensive approach to this analysis.
Keywords: consumer opinions, consumer sentiment, latent Dirichlet allocation model, automation of analysis of opinions.
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