Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних та філософських наук

SPECIFICS OF THE MARKETING PLANNING ON THE PHARMACEUTICAL MARKET OF UKRAINE

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UDC 658.8:615(477)
 
SAI D.,
External Doctorate Student at the Marketing and Advertisement Department of KNUTE
 
SPECIFICS OF THE MARKETING PLANNING ON THE PHARMACEUTICAL MARKET OF UKRAINE
 
The main steps and components of analysis of domestic pharmaceutical market have been defined. Taking into account the specifics of functioning and legal status of foreign company representation, there has been substantiated the distinguishing not only strategic, operational but also tactics marketing. The main forms of marketing analysis and planning on the all levels of management are presented. 

 SPECIFICS OF THE MARKETING PLANNING ON THE PHARMACEUTICAL MARKET OF UKRAINE