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MODIFICATION OF COMPETITIVE RELATIONSHIPS IN THE DOMESTIC TRADE OF UKRAINE UNDER THE ECONOMIC CRISIS

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UDC 338.124.4:339(477)
 
DIDKIVSKA L.,
Candidate of Sciences (Economics), Associate Professor, Professor at the Theory of Economics and Competition Policy Department of KNUTE
 
MODIFICATION OF COMPETITIVE RELATIONSHIPS IN THE DOMESTIC TRADE OF UKRAINE UNDER THE ECONOMIC CRISIS
 
The article considers the problems of the competition development in the trade sphere, stipulated by the set of internal and external factors, first of all – the world financial crisis. New trends and phenomena are emphasized. There have been determined the prospective development directions for the sector, which can ensure not only the survival for trade enterprises under the crisis but also encourage increase of their competitive status. There have been analyzed the competitive advantages of certain trade formats, stipulated by their specification and new opportunities, and also new approaches to the formation of relations between the participants of competitive process. 

 MODIFICATION OF COMPETITIVE RELATIONSHIPS IN THE DOMESTIC TRADE OF UKRAINE UNDER THE ECONOMIC CRISIS